To showcase their offer and attract new customers to the venue.

Together with the client, we developed a long-term strategy that includes a series of longer video formats — not only to present their selection of coffee, beer, and other alcoholic drinks but also to serve as a sustainable format that builds a recognizable communication style over time. In addition, we produce shorter, aesthetically refined videos for Instagram and Facebook. The tone of communication is playful and relaxed, intentionally moving away from the more formal approach typical of other Ljubljana venues.