To create content for the launch of their TikTok profile — with a clear vision of how to present the brand in an authentic, engaging, and algorithm-optimized way from the very first post.

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They also needed a launch video for their new game that would clearly and attractively explain the rules of play.

We hired an on-camera creator and produced a series of TikTok videos in an “in the office” style, where the creator appeared as part of the company’s team. In a relaxed and entertaining way, she presented the brand story, the game, and its rules. The goal was to create an authentic impression, bring the gaming experience closer to the audience, and highlight the educational value of the products — all in a short, dynamic, and family-friendly format.