The client needed organic content for Instagram and TikTok, as well as paid ads content for Facebook campaigns.

We aimed to create the impression that the girl in the videos was producing the content spontaneously and independently — as if it were her personal profile. This approach builds greater authenticity and trust with the target audience, making it easier for viewers to connect with the brand, as the content feels natural, unobtrusive, and free from the typical “ad” feeling.

In addition to excellent organic reach, we also achieved sales without any paid promotion. The original goal — to make it appear as though the girl was creating the content herself — was fully achieved. This was confirmed by numerous comments and direct messages from users who addressed her as if communicating with a real person.