The main challenge was to create effective advertising content for their after-sales program, including service, original accessories and seasonal promotions. The aim was to present the advantages of authorised service in a visually appealing way and to encourage customers to respond without losing the premium feel of the Peugeot brand.

Working closely with their team, we've broken down sales targets and technical information into a series of compelling ads. Instead of a dry list of benefits, we focused on scenarios that highlight the safety and peace of mind that comes with an authorized service.

The entire process — from script writing to production — was designed in such a way that the content was prepared simultaneously in horizontal and vertical format. This is to ensure that ads are visually complete across all ad sites, from widescreen to mobile formats.