GOALS OF THE CLIENT
To fill the need for consistent video content across their social media channels and website.
Pajs brez obresti is a Slovenian online store specializing in food products based on LCHF, Keto, and Paleo principles. Their selection includes foods free from gluten, lactose, and added sugar — with 98% of products being vegan and suitable for diabetics.
To fill the need for consistent video content across their social media channels and website.
We developed a strategy based on storytelling content — focusing on current company stories, insights into its history and origins, and personal narratives of employees who appeared as main on-screen personalities. The second content pillar consisted of LCHF and KETO-style recipes, where we consistently featured their products and integrated them naturally into the storytelling.
Growth of the TikTok profile from 2,000 to 13,900 followers and production of over 350 published videos.