To cover the Youth Olympic Games in Maribor and present the event through dynamic video content on TikTok. The goal was to capture the energy of the event, the athletic spirit, and the atmosphere among young participants — and to bring it closer to a wider audience in a fresh and authentic way.

Our content strategy included vlogs of individual sports events and city activities, along with interviews with young athletes who shared their experiences and impressions. This approach created an authentic, dynamic view of the festival and highlighted its human side. To make the content more accessible, we added English subtitles so international participants could follow along as well.

Over 110K organic views and more than 8K likes during the event.