As a project focused on the crypto niche, the client initially operated mainly on X.com (formerly Twitter) but wanted to expand their reach to TikTok.

We developed creator-focused content built around a personality who appears to be part of the company’s team — though, in reality, they’re selected and directed by us. The videos are filmed in an office environment and designed to be dynamic, fast-paced, and attention-grabbing right from the start. The goal is to create an authentic “insider” feel, where the creator explains how the SaaS platform works and highlights its key advantages in a simple and engaging way.