To present the Helen Doron teaching method in a fun and engaging way through video content — with the goal of attracting more parents and encouraging them to enroll their children in courses.

We adapted the complex teaching method into a format optimized for social media algorithms. We created engaging content that explains key parts of the method, the course structure, and the atmosphere inside Helen Doron centers. To make the content more authentic and relatable, we included interviews with both parents and children, capturing their real experiences and emotions.

Within six months, we grew the TikTok profile from 0 to 2,000 followers.

Even before the start of the school year (October 1st), we sold over 700 annual course enrollments through Facebook ads.